tips on writing a design brief

What is needed from you to start the project.

Hi, it’s really lovely that we are going to work together. Thank you for choosing Webtiger + our network of designers (all local).

There are some items we will need from you to get started with your project.

A brief.

What is it? It is a document that outlines your objectives like a text blueprint for the project, with clear expectations + goals written in detail (not so brief brief).

Do you have one? If you don’t, you can write one now following these guidelines.

Introduce yourself/your organisation

  • What do you/your organisation do?
  • Who is your target market?
  • Who are your main competitors?
  • What is different about you from your competitors?
  • Is this a rebrand?
  • Is this a new company?

What are your objectives + goals

  • Why are you seeking a website or branding package?
  • What is your main message?
  • Do you want to increase sales? Sell online? Offer information? Showcase a gallery?

Are you branded?

  • Do you have a style guide?
  • Do you have colours, logos, images, text?


  • Do you have specific functionality that you require?
  • Do you have your information architecture worked out eg: home | about | blog | contact?
  • Does your contact form have more than ‘name’, ‘message’, ‘send’?
  • Do you have a required CMS? Why?


  • What are some images you like the look of?
  • Are you able to provide at least 3 links to websites you would like us to use for inspiration?

What is your budget?
What is your deadline?

And please add any notes you like to this document. It’s best to write this as a separate document in pages or word or pdf and provide it that way as an attachment to an email or right into the dropbox we make for you. Rather than typing directly into an email body. We are able to keep things organised in folders if this document is kept as a stand alone document.